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Will you be using your most important vehicle safety feature this long weekend?

OTTAWA, August 31, 2012 – Brain on Board program sponsor, The Toyota Canada Foundation (TCF), and program partner, The Traffic Injury Research Foundation (TIRF), would like to wish everyone a safe and enjoyable last holiday weekend of the summer. They’d also like to remind drivers to use their most important vehicle safety feature, their brain, by making smart driving decisions while out on Canada’s roads this Labour Day long weekend.  

To mark the long weekend, Brain on Board has launched a preview of the myths and misconceptions section of its website, There, drivers can put their knowledge of vehicle safety features to the test and learn why it’s important to wear your seatbelt, why speeding is never a good thing, and how vehicle safety features “work” in the background while driving.

Brain on Board will be launching in its entirety this Fall and is aimed at informing the public of important vehicle safety features, their respective benefits, and ways in which the features work in conjunction with safe driving practices.  

About TIRF. Established in 1964, TIRF’s mission is to reduce traffic-related deaths and injuries. As a national, independent, charitable road safety research institute, TIRF designs, promotes, and implements effective programs and policies, based on sound research. TIRF is a registered charity and depends on grants, awards, and donations to provide services for the public. Visit us online at  

About Toyota Canada Foundation. Toyota Canada Foundation (TCF) is a national not-for-profit, private charitable foundation, with a long-standing commitment to the Environment, Education and Safety and it supports charitable and non-profit organizations dedicated to good work in these areas.    

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For more information, please contact:

Manager, Marketing and Communications

613-238-5235 (office)
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1-613-238-5292 (fax)