Brain on Board

Your brain is your vehicles most important safety feature.

Brain on Board

Your brain is your vehicles most important safety feature.


Brain on Board was developed in January 2013 with sponsorship from the Toyota Canada Foundation and updated in 2021.

The program shares facts about vehicle safety features, advanced driver assistance systems and the importance of safe driving habits. It also tackles myths and misconceptions about these technologies, so drivers stay safe on the road.

The program is designed to share knowledge about the best ways for drivers to interact with safety features to maximize protection and effectiveness. It contains a variety of user-friendly tools, including radio public service announcements, informative posters, fact sheets as well as question and answer pages.

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of drivers think safety features can protect them from distracted driving.

Safety Features

This section contains information about a wide range of vehicle safety features currently on the market, as well as safety technologies in development.

Human Factors

Human factors research, also referred to as ergonomics, examines people’s behaviour and the way they interact with various aspects of the world. The purpose of human factors research is to reduce risky behaviours and make these interactions safer, healthier, and more efficient.

Myths & Misconceptions

There are many myths and misconceptions about vehicle safety features; learn the facts about the role of drivers in the driving equation to increase safety, and implications of their behaviours on the effectiveness of technologies.

Program Resources

This section contains more detailed descriptions of vehicle safety features and human factors referenced on the website.

Myths & Misconceptions

Explore many of the common myths and misconceptions regarding vehicle safety features as well as ways driver behaviour can influence their effectiveness.