Brain on Board

Your brain is your vehicles most important safety feature.

Brain on Board

Your brain is your vehicles most important safety feature.

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Behavioural Adaptation

In the context of road safety, behavioural adaptation refers to “unintended behaviour that arises following a change in the road traffic system that has negative consequences for safety”. Examples of possible behavioural adaptations include driving faster in inclement weather because the vehicle has traction control, driving distracted because the vehicle has adaptive cruise control, or driving while impaired because the vehicle has a lane-departure warning system.