Brain on Board

Your brain is your vehicle's most important safety feature.

Brain on Board

Your brain is your vehicle's most important safety feature.

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Human factors

In the context of road safety, human factors refer to behaviours, perceptions, or attitudes of drivers and other road users that have an influence downstream with respect to overall road security. Human factors like the willingness to drive distracted, the proclivity towards aggressive driving, or the sensation-seeking desire to speed can hinder the overall positive effect of advancements in vehicle safety.