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New Report: Road Safety Campaigns - What the Research Tells Us

The Traffic Injury Research Foundation (TIRF) is pleased to announce the release of Road Safety Campaigns - What the Research Tells Us. This report represents the first phase of a two-phase project that has been conducted by the Traffic Injury Research Foundation (TIRF) with funding from the Canadian Automobile Association (CAA).

Road safety campaigns are one of the most popular and flexible tools to encourage behaviour change and improve road safety. In the past decade new research emerging from several disciplines has helped to increase knowledge and understanding about effective approaches to the development, implementation, and delivery of road safety campaigns.

This report contains an overview of leading theories that provide the foundation for road safety campaigns. It is combined with a comprehensive summary of the research evidence related to the effectiveness of road safety campaigns generally, and examples of individual campaign evaluations from North America and Europe regarding drinking and driving, distracted driving, seatbelt use, speeding and vulnerable road users. It also highlights what is known about learning styles based on educational theories and shares recommendations to help communities develop effective road safety campaigns.

The second phase of the work involves the development of a user-friendly, community-based toolkit for road safety campaigns that can guide community efforts to develop effective campaigns that are specifically targeted to local audiences and focused on the road safety priorities that pose the greatest concern.

Click here to download a copy of the full report.
Click here to find more about the Project.

For more information, please contact:

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