Brain on Board

Your brain is your vehicles most important safety feature.

Brain on Board

Your brain is your vehicles most important safety feature.


Visual rebranding is in progress for these resources.

It’s a blistering summer day and the inside of the car feels like an oven. The sensation of the hot seatbelt against your skin is unpleasant, so you decide to leave it unbuckled. You are driving at 40km/h on a seldom-used road when a deer suddenly darts out in front of you. A collision is unavoidable and you hit the animal head-on. The force of the impact launches your un-belted body forward into the steering column and toward the windshield.

Seatbelts are an extremely important vehicle safety feature. Although they may seem simple, seatbelts continue to be the single most effective tool to prevent against serious injury and ejection from a vehicle in the event of a crash.


Acar, M., Clark, S.J., & Crouch, R. (2010). Smart head restraint system. International Journal of Crashworthiness, vol. 12, no. 4.

Evans, L. (2004). Traffic Safety. Bloomfield, Michigan: Science Serving Society.

Farmer, C., Wells, J.K., & Werner, J.V. (1999). Relationship of head positioning to driver neck injury in rear-end crashes. Accident Analysis and Prevention, vol. 31 no. 6.

Foss, R.D., Bierness, D.J., and Sprattler, K. (1994). Seat belt use among driving drivers in Minnesota. American Journal of Public Health, 84.

Insurance Institute for Highway Safety. (IIHS) (2012). About your airbags. Brochure. Web link english.pdf.

IIHS (n.d.). “Head restraint & seats test.” Retrieved from ratings-info/rear-head-restraints-test

National Highway Transportation Safety Administration (NHTSA) (2009). Lives Saved Calculations for Seat Belts and Frontal Airbags. U.S. Department of Transportation. DOT HS 811 206.

Robertson, R.D., Vanlaar, W.G.M., Marcoux, K.D., and McAteer, H.J. (2012). Vehicle Safety Features: Knowledge, Perceptions, and Driving Habits. Traffic Injury Research Foundation.

Transport Canada (2007). Seat belt sense: What you need to know about seat belts, air bags, and child restraints. TP 14646E.

Transport Canada (2011). Results of Transport Canada’s rural and urban surveys of seat belt use in Canada, 2009-2010. Road Safety and Motor Vehicle Regulation Directorate. Fact Sheet TO 2346E.

Williams, A.F., and Shabanova, V.I. (2002). Situational factors in seat belt use by teenage drivers and passengers. Traffic Injury Prevention, 3.